Steelback
Studios.
Brands that last. Sites that convert.
Branding & accessible web for small business.
01
Intro
Studio
Founded in Olathe, Kansas. Built from firsthand work ethic built in the trades. The backbone hasn't changed: show up, do the work, leave it better than you found it.
We work with small and mid-size businesses who need their web to work as hard as they do. Trade businesses. Local service providers. Growth-stage companies tired of agencies that over-promise and under-deliver.
Position
We don't build pages.
We build infrastructure.
Compliance documentation. Real brand identity. Conversion architecture. Every project ships with all three.
Inclusion
Built for everyone.
One in four people will use your website differently than you expect. Keyboard-only. Screen readers. Zoomed to 200%. High contrast mode. They're not edge cases. They're your customers, your neighbors, your community.
1 in 4
American adults has a disability that affects how they use the web.
1 in 8
navigates without a mouse. Keyboard, voice, switch, or screen reader.
100%
of Steelback projects ship WCAG 2.2 AA compliant, documented and tested.
Good infrastructure includes everyone. Every project ships with compliance documentation — not because someone might come after you, but because it's the right way to build.
02
Services
/ 01
Identity
Naming, marks, color systems, voice. Built to outlast trends and shipped with the documentation to keep them honest.
- Naming & voice
- Wordmark, logotype, monogram
- Color & type systems with high-contrast variants
- Brand guidelines documentation
- Asset library — print, web, social
/ 02
Accessible Web
Vanilla HTML where it counts. Semantic markup, screen-reader tested, fast on a phone in a parking lot. WCAG 2.2 AA is the floor.
- Marketing sites & landing pages
- Component libraries & design systems
- CMS architecture (Webflow, Statamic, custom)
- SEO foundations — schema, meta, sitemap
- Compliance documentation per deliverable
/ 03
SEO & AEO
Search engines find you. Answer engines recommend you. We build the structure that makes both happen — schema, content hierarchy, local signals, and the semantic markup AI assistants actually read.
- Technical SEO — schema, sitemap, meta, Core Web Vitals
- Local SEO & Google Business Profile optimization
- Answer engine optimization — structured data for AI surfaces
- Content hierarchy & internal linking architecture
- Monthly reporting & quarterly audits
If your site isn't structured for the way people search now, it doesn't matter how good it looks.
03
Selected
Work
Recent.
04
Process
How we work.
/ 01
Listen
Where is the business now, where does it need to be, what's actually broken. Two weeks of audit, interviews, and competitive review.
/ 02
Design
Identity system, sitemap, content strategy, key page designs. You approve before we build.
/ 03
Build
Semantic HTML, real CMS, real testing on real devices. Compliance documentation generated alongside the work.
/ 04
Maintain
Quarterly accessibility audits, performance reports, and the option of a retainer to keep it sharp.
05
Investment
Investment
Identity
Scoped per project
The foundation everything else sits on. No site, no SEO, no content strategy works without a real brand behind it.
- Naming & voice
- Wordmark, logotype, or monogram
- Color & type system with contrast variants
- Brand guidelines document
- Asset library — print, web, social
Investment
+ Web
Scoped per project
The brand gets a home. Semantic markup, screen-reader tested, WCAG 2.2 AA compliant, fast on every device.
- Responsive site — hand-coded or Webflow
- CMS architecture & content modeling
- On-site photography if scoped
- WCAG 2.2 AA compliance + documentation
- Google Business Profile setup
- SEO foundations — schema, meta, sitemap
Investment
+ Growth
Scoped per project · monthly or quarterly
The site earns. SEO, AEO, conversion architecture, and the ongoing systems that turn traffic into revenue.
- Technical SEO & Core Web Vitals
- Answer engine optimization
- Conversion architecture — CTAs, funnels, missed-call recovery
- Content strategy & internal linking
- Monthly reporting & quarterly audits
- Ongoing accessibility compliance
Perspective
The math.
One missed call costs $200–$2,000 depending on your average ticket. A 2% bounce-rate improvement on 1,000 monthly visitors is 20 more conversations a month. A site that actually works for everyone doesn't leave money on the table.
This isn't an expense. It's the infrastructure that earns back. Every dollar you put in is measurable — in calls returned, in carts completed, in people who stayed instead of bouncing.
06
Contact
No pitch. Just answers.